After scoring the opening goal in the 2-2 draw with Caen in Ligue 1 on Saturday, Ibrahimovic received a booking for removing his shirt as he celebrated his second-minute goal.
But the striker wasn’t bothered by the yellow card, as the whole point had been to show of the various new designs he had covering his chest.
He told PSG’s official website: “On Saturday evening against Caen, when I took off my shirt, everyone asked what these new tattoos were.
“I had 15 temporary tattoos on my body. They were the names of real people who suffer from starvation in the world.
“Even if the tattoos are gone today, these people are still there. There are 805 million starving people in the world. I want you to see them, through me, to help the World Food Programme.”
The idea was thought of by WFP director Marina Catena, who was with Ibrahimovic at the press conference on Sunday.
Catena said: “I had this dream that someone would share this message in a simple way, beyond any barrier.
“We thought of Zlatan Ibrahimovic, who is often asked for autographs. Why should it not be Zlatan, this time, who wore the autographs on his skin?
“We are proud that he agreed to carry this message and that Paris Saint-Germain helped us to organise this project.”
Ibrahimovic added: “It’s the first time I have worked publicly with any charity. If we can reach the world’s leaders, I know that we can solve together the problem of hunger in the world.”