Wayne Rooney will remain a Manchester United player this season after deciding on Tuesday not to submit a transfer request.
The forward will also be offered the chance to extend his contract at the club before the end of the year if he continues to show his commitment following a summer-long flirtation with Chelsea.
David Moyes appears to have won his first significant battle as Manchester United manager by thwarting Jose MourinhoÔÇÖs attempts to lure Rooney to Chelsea after the player, the subject of two unsuccessful bids from Stamford Bridge this summer, chose not to make public his desire to leave ahead of the transfer deadline next Monday.
Mourinho had claimed following ChelseaÔÇÖs 0-0 draw with United on Monday that Rooney, who produced a man-of-the-match performance for MoyesÔÇÖs team, had ÔÇ£48 hoursÔÇØ to demand a move or risk the London club ending their interest to pursue other targets, namely the Anzhi Makhachkala forward Samuel EtoÔÇÖo.
With Rooney spurning the opportunity to invite Chelsea to make a third bid, it remains to be seen whether Mourinho will risk further disappointment by sanctioning another attempt to break UnitedÔÇÖs resolve.
Sources close to Chelsea, however, suggest that Mourinho is resigned to missing out on Rooney, with the club now in advanced negotiations with EtoÔÇÖo over a ┬ú2ÔÇëÔÇëmillion transfer.
Having informed Moyes that he would not be lodging a formal bid to leave the club, Rooney is nonetheless understood also to have made it clear that his ÔÇÿissuesÔÇÖ with Manchester United remain unresolved ÔÇô largely the continuing presence, as a director, of former manager Sir Alex Ferguson, whose relationship with the player broke down last season.
With United successfully repelling ChelseaÔÇÖs advances, Telegraph Sport understands that plans are in place to open negotiations with Rooney and his advisers over a contract extension before the new year.
Having focused on player recruitment and fending off ChelseaÔÇÖs interest in Rooney this summer, United chief executive Ed Woodward is keen to address player contracts in late autumn, with Rooney, Nemanja Vidic and Nani due to be the players prioritised.
Vidic, the United captain, and Portuguese winger Nani have less than 12 months remaining on their current deals at Old Trafford, with RooneyÔÇÖs ┬ú250,000-a-week contract not due to expire until the summer of 2015.
Although Woodward insisted in July that no ÔÇÿtrigger dateÔÇÖ had been identified for discussions over RooneyÔÇÖs contract, the prospect of talks this autumn were raised to the playerÔÇÖs camp by United earlier this summer.
Despite RooneyÔÇÖs discontent this summer and his efforts to move elsewhere, United regard the player as a key asset and attempts will be made by the club to negotiate a contract extension which would tie the 27-year-old to the champions beyond his 30th birthday.
Moyes will retain the final say on RooneyÔÇÖs future at Old Trafford, but the former Everton manager has impressed the United hierarchy with his management of the player this summer. Rooney himself is known to have a good relationship with the man who handed him his debut as a 16-year-old at Goodison Park.
Following RooneyÔÇÖs claim to have been left ÔÇ£angry and confusedÔÇØ by comments attributed to Moyes last month, suggesting he had become a second choice to Robin van Persie, the pair have since cleared the air, with the player accepting that the manager had been misrepresented.
There is an acceptance at Old Trafford, however, that Rooney may yet choose to reject talks over a new deal and explore the possibility of running down his contract in order to leave as a free agent in 2015.
Should that be the case, UnitedÔÇÖs owners, the Glazer family, would be more likely to consider the playerÔÇÖs sale next summer in order to secure some resale value, particularly if Rooney enjoys a successful World Cup in the event of England qualifying for Brazil 2014.
Despite RooneyÔÇÖs decision not to antagonise United, Moyes and the supporters by submitting a written transfer request, it is understood that he retains a sense of disillusionment with the club.
It has been made clear that Rooney has not, and will not, formally ask for a transfer, with the player keen not to disrespect the club by doing so.
While Rooney has insisted privately that his issues with ┬¡Ferguson would not affect his professionalism, the fractured relationship between the two men could yet prove an insurmountable issue for Rooney to overcome.
Rooney was angered by FergusonÔÇÖs treatment of him last season, with repeated comments about his fitness preceding the player being dropped for the Champions League second-round tie against Real Madrid.
FergusonÔÇÖs subsequent claim that Rooney had told him he wanted to leave were also disputed by the player, who believed that the Scot had wilfully attempted to damage beyond repair his relationship with the United supporters.
The United fans have instead given Rooney their backing this season, with the England forward applauded, and his name chanted, during the games against Swansea City and Chelsea this month.
With Ferguson still recuperating from hip surgery, the two men have not met since the start of the season, but the 71-year-oldÔÇÖs presence in the directorsÔÇÖ box could yet lead to Rooney renewing his attempts to leave next summer.
Meanwhile, having missed out on Rooney, Chelsea are expected to complete the signing of Anzhi midfielder Willian subject to a successful appeal for a work permit on Wednesday.