Juve eye sponsorship opportunities

Juventus will use their tour of Asia and Australia in August as a chance to weigh up potential sponsorship deals.

The Italian Serie A giant, where Sydney FC marquee Alessandro Del Piero made his name, will play the A-League All Stars in Sydney on 10 August as part of a broader tour that is as much an opportunity to enhance its global brand as a pre-season hit out for its star-studded squad.

Tickets to the All Stars match will go on sale on Tuesday, to coincide with the event’s official launch, at which Football Federation Australia (FFA) chief David Gallop will be joined by Juventus legend Edgar Davids and commercial director Francesco Calvo.

 “Italian clubs generally are quite reluctant to move too far and want to stay focused on training for the season,” Calvo told the Australian Financial Review (AFR). “But Juventus are trying to break the rules of the game in that sense.

“Italian clubs are behind English clubs in terms of having commercial partners around the world and that is something we are analysing to do.

“We have a very strong and, we think, prestigious brand, so perhaps we will look to do things a little differently to other clubs.

“But Asia is a developing and moving region and we think there could be commercial opportunities there.”

 It is hoped a strong crowd will flock to see Juve, which boasts a strong following in Asia and is ranked ninth on the 2014 rich list of football clubs, with an annual revenue of $505 million.

“It is important to give as much coverage to our fans around the world, because sometimes not all have rights to the Serie A,” Calvo said.

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